Real-world content anlaysis

Bibbity Bobbity TWO! Lemmie’s Disney-Themed Birthday Party

Sarah Nicole Landry is a lifestyle blogger with over 2.5M followers on Instagram alone. She has had partnerships with brands such as Knix, The Kit, and Amazon.

In this blog post, Sarah talks about her family – as a child and as a mother. She opens with “I grew up with themed birthday parties, and my mom always got so creative. When my kids were little they knew the drill: choose a theme, and I’ll do the rest.”

This is a strong opener as it demonstrates her expertise as a mom and is something relatable to other mothers. AI may be able to model similar sentiments, but this one hits the target audience in a way that is human and easy to connect with.

On ChatGPT and other LLMs, you are able to write a strong prompt, which creates responses based on other content creators’ content, but it is hard to replace the human element of sharing lived experiences. Sarah connects well with her audience and lets them into her world, by sharing moments such as saying her mom always got creative based on the themes that the children suggested.

Her hook of planning a whole party all for under $200 is something that average households can relate to. Social media constantly perpetuates the perception that everything has to be a grand gesture to be seen well, but she strips it back to the basics: what a kid really wants for their birthday party is to play with their friends in a safe environment.

This sentiment really grabs readers and though you can plan a birthday party for $200 less on LLMs based on various factors, little anecdotal tidbits in her blog post make it feel very human. She does conduct research on search engines such as Amazon and Google to find inspiration and deals based on an original idea, but encourages others to engage and plan events that are within their budgets.